About us
Creative Freedom Is Our Motto. Perfection Is Our Benchmark.
Located in the picturesque setting of Cape Town, we offer a Beautiful Selection of fine jewellery pieces. From custom, once off designs to trending fashion pieces. You will find everything you are looking for under our roof.
We aim for quality as our number one priority. On the other end, we also understand that affordability is just as important, especially in today’s economical climate. For this reason, we have searched all over the world to bring our clients the best quality material & stones at the best price. Our cubic zirconias are Swiss AAA quality, scratch-resistant, and good enough to last a lifetime. We are so confident in our moissanite options, that we offer a lifetime warranty. Moissanites are hand made and there are plenty of low-quality, cheap options available. We do not sell coated moissanites and we have all of our stones individually tested as an extra precaution to ensure that we are bringing you the best. Our silver range, whether it is hand-made or casted, is dined with a tarnish-resistant alloy mix. A strenuous process is followed to ensure that each product passes the thumbs up from our quality control department.
Our team
Born into an artistic family of successful sculpturists, artists & freethinkers, Chantelle van der Walt was destined to become one of the foremost designers & trendsetters of the jewellery industry when she founded Beautiful Selection in 2014.
“My designs come from the heart. When I design a jewellery piece, it is an artistic journey. The final piece resonates with the emotions and story that inspired the design.”
By designing & manufacturing everything in house, we ensure that the client is part of the creative process from start to finish. Our Master Jewellers have a wealth of knowledge & experience. They apply best practices and techniques from across the world to their jewellery manufacturing process to ensure that the end result is breathtaking.
